BrainTrust Business Training

Unique Selling Propositions & Value Propositions Workshop

Course Overview

Topics Covered:

Price: R300.00

  • Six Messaging Strategies.

  • It’s Hard to Win Without a USP.

  • Is Your Current USP Really Different?

  • Examples of a Unique Selling Proposition.

  • Creating a Unique Selling Proposition.

  • Worksheet.

  • Differentiate Between a USP & a Value Proposition.

  • Creating a Value Proposition.

  • Testing the Strength of Your USP & Value Proposition.

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