BrainTrust Business Training

Marketing Psychology Principles & Theories Workshop

Course Overview

Topics Covered:

Price: R200.00

  • Action Paralysis Principle.

  • Anchoring Effect Principle.

  • Calls to Action.

  • Colour Psychology.

  • Commitment & Consistency Principle.

  • Decoy Effect.

  • Emotional Marketing.

  • Framing & Gestalt Principles.

  • Information-Gap Theory.

  • Law of Least Effort.

  • Liking & Loss Aversion Principles.

  • Mere Exposure Theory.

  • Paradox of Choice Principle.

  • Priming Principle.

  • Reciprocity & Social Proof Principles.

  • Salience & Scarcity Principles.

  • Social Proof Principle.

  • Urgency Principle.